Alice is now Vitamin - a new chapter in the journey towards strong financial futures. Click here to learn more.

Own your
financial future

Vitamin gives you the guidance and tools to start investing and take charge of your financial journey. It’s time to put your money to work.

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Guidance on money, guided by you

Get guidance that’s personal

Vitamin gives you investment guidance, tips and tools that are personal to you. Get straight-talking wisdom straight to your app or inbox. No jargon included.

Start with what feels good

Safely try investing to build financial confidence first. Then get started whenever you’re ready with any amount that feels good.

Plan for your bigger picture

Whether you’re thinking about an emergency fund or buying a home, we’ll show you how to get closer to your goals.

Invest in you, and our planet

We’ll help you invest in a way that fits with your values. Investing only in sustainable ETFs, you’ll care for your own future and our planet’s.

Meet your investor personality

Fund a future at your own pace

Meet your investor personality

Get your personal investment strategy

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Learn from our courses and guides

Safely explore your investment strategy

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Powered by experts

Andrea Fernandez, Co-founder of Alice

Andrea Fernandez is Vitamin’s Co-founder & CEO

Andrea has always had a passion for finance. It started in her childhood when at 9 years old she would walk to the bank to pay the family’s bills. It grew with a degree in finance and an MBA, a career on Wall Street, at JPMorgan and at Allianz, and in various investment leadership roles.

Then, after coaching women on finance and investing, Andrea noticed a pattern: women didn’t know where to start. This inspired her to start Vitamin.

Her mission is ours: to give every woman the guidance and tools to own their financial futures.

Meet our team

Get answers to your questions

How much does Vitamin cost (it’s free), why the name, how we handle your data, and more. Find answers to your questions.


Stories from the Vitamin community

It’s never too late to invest, but as a newly divorced, single mother of four, I wanted to avoid reinventing the wheel. Vitamin has helped me bring everything under one roof and finally to take care of my future.

Rebecca Weinberger

My most important money lesson learned through Vitamin: Don’t waste time! It’s so important to get started as soon as possible and really become active. I’m constantly educating myself along the way and understanding more and more what I can do. At the same time, my money is already working for me.

Yasmine Geneva

I haven’t had a good experience talking to traditional financial advisors. Vitamin has significantly changed the way I look at and handle my finances. As a result, I am able to accomplish much more now.

Emma Aldridge

Through Vitamin, I have a much clearer idea of what I want for my future and how good it feels to be in control of my finances. I never thought the world of finance could be so fascinating. An absolutely worthwhile adventure!

Haley Panico

I am responsible for my own life and happiness. This includes my finances, which I am finally taking into my own hands. My goal is financial freedom and independence. Through Vitamin, I am getting closer to this goal every day.

Claudia Kettmann

One of my biggest learnings was to understand the impact that investing will have on my future, especially my retirement. The difference between investing my savings in ETFs or leaving it in my deposit account is huge!

Barbara Zeiss

The topic of finance comes up in many conversations with my girlfriends. We are a circle full of wonderful, intelligent and educated people, but who have never really learned to plan their finances effectively. Today, I am happy to recommend Vitamin to girlfriends – an enormously important step in the right direction.

Dima Durah

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Listen to our thoughts

Only 13% of women in Germany are investing

We’re out to change this. We focus on women in a world that’s only starting to recognise their full power.

Our manifesto