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what investing feels like

There’s an investor in all of us. Start your financial journey with Vitamin today.

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Own your financial future

Build up your financial confidence

Vitamin is by your side: with investment know-how, tips and tools that suit you and your goals. Without any financial jargon – that’s a promise.

Set your financial goals

Do you want to build up your financial safety-net or are you thinking about buying real estate? Irrespective of what your goals are, we’ll you how to get closer to achieving them

Find out what feels good to you

With our Discovery Mode, find out what investing really feels like and which strategy is right for you.

Invest for you – and our planet

Your investments should match your values. That’s why we only suggest sustainable ETFs (exchange-traded funds). This way, you take care of your own future as well as that of the planet.

Discover your investment strategy

Fund a future at your own pace

Find out what type of investor you are

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…as well as access to our exclusive courses and guides

Add and compare different investment strategies in our Discovery Mode

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Powered by experts

Andrea Fernandez, Co-founder of Alice

Andrea Fernandez is Vitamin’s Co-founder & CEO

Andrea has always had a passion for finance. It started in her childhood when at 9 years old she would walk to the bank to pay the family’s bills. It grew with a degree in finance and an MBA, a career on Wall Street, at JPMorgan and at Allianz, and in various investment leadership roles.

Then, after coaching women on finance and investing, Andrea noticed a pattern: women didn’t know where to start. This inspired her to start Vitamin.

Her mission is ours: to give every woman the guidance and tools to own their financial futures.

Meet our team

Get answers to your questions

How much does Vitamin cost (it’s free), why the name, how we handle your data, and more. Find answers to your questions.


Stories from the Vitamin community

It’s never too late to invest, but as a newly divorced, single mother of four, I wanted to avoid reinventing the wheel. Vitamin has helped me bring everything under one roof and finally to take care of my future.

Rebecca Weinberger

My most important money lesson learned through Vitamin: Don’t waste time! It’s so important to get started as soon as possible and really become active. I’m constantly educating myself along the way and understanding more and more what I can do. At the same time, my money is already working for me.

Yasmine Geneva

I haven’t had a good experience talking to traditional financial advisors. Vitamin has significantly changed the way I look at and handle my finances. As a result, I am able to accomplish much more now.

Emma Aldridge

Through Vitamin, I have a much clearer idea of what I want for my future and how good it feels to be in control of my finances. I never thought the world of finance could be so fascinating. An absolutely worthwhile adventure!

Haley Panico

I am responsible for my own life and happiness. This includes my finances, which I am finally taking into my own hands. My goal is financial freedom and independence. Through Vitamin, I am getting closer to this goal every day.

Claudia Kettmann

One of my biggest learnings was to understand the impact that investing will have on my future, especially my retirement. The difference between investing my savings in ETFs or leaving it in my deposit account is huge!

Barbara Zeiss

The topic of finance comes up in many conversations with my girlfriends. We are a circle full of wonderful, intelligent and educated people, but who have never really learned to plan their finances effectively. Today, I am happy to recommend Vitamin to girlfriends – an enormously important step in the right direction.

Dima Durah

Vitamin has been featured in

Only 13% of women in Germany are investing

We’re out to change this. We focus on women in a world that’s only starting to recognise their full power.

Our manifesto